What Formula One racing has to do with your small business.

It's about more than fast cars and tight turns.

When my daughter Lucy and her partner Steven told me they were fans of Formula One racing a few years ago, I was aghast. Then, I watched a race and was hooked. The Netflix series “F1 Drive to Survive” deepened my affection. But alas, most of my friends don’t share the love of the sport. Yet!

 
Here’s what I see when I watch F1:

• The culture of a team directly impacts performance

• Winning is a long game and takes multiple laps to make it happen

• First place isn’t the only place and there’s room for more than one person on the podium

• Strategy is just a starting point and needs to evolve as conditions do
   

Expert brand strategy is integral to the longevity and growth of your business, whether it’s new or already a success, not to be the one-and-only-#1 (necessarily). It's to be the best, most clear expression of you and your business so you can keep your eyes on the road, drive as fast as you want (or not) and get there in one glorious piece. Schedule a time to chat about it?

Vroom, vroom to you.

♥︎ Candice

[seeking photo credit]