What Formula One racing has to do with your small business.
What small business tips does Formula One racing teach us?
Is branding important to a small business?
This is how a small business gets customers in the door and keeps them coming back for more.
What should I know before designing a logo?
Brand identity (e.g. your logo) should follow brand strategy (which includes analysis of your ideal client/customer) if you want your creative decisions to silently continue the work of the strategy.
How does brand personality make marketing my business more effective?
Imagine what it would be like to have a bank of words, phrases, and pictures to draw from, reliably, knowing they will bring the right customers to you. Understanding your brand personality is the first step.
What exactly is branding and why isn’t it just a logo?
Consider this Branding 101, a cheat sheet so you know exactly what branding is and why it's important.
Your business, a love story.
What does love have to do with our businesses? Everything. It's what makes a business a brand – emotion. And a brand is a business adored by its customers and clients, inspiring affinity and advocacy.