LET’S FIND YOUR PEOPLE
Brand strategy, creative direction & identity, done with the clarity that gets your team engaged and your customers going steady.
Marketing needn’t be manipulative or forced to be wildly effective. It can be smart and evocative with a curated set of ideas, pictures and words that are true to you. We make this happen through brand strategy, creative direction, design and advisory that let your singularity speak for itself.
Whether you know exactly what you need or only know something needs attention, there’s a place to begin with our brand strategy, design and advisory services.
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You know something needs attention. You’re just not sure what should happen first.
The Beautifully Strategic™ Clarity Intensive is 10 focused days to understand what needs attention, make the important decisions, and leave with a roadmap for what to do, or not do, next.
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You know where you’re going. Now you need a clear foundation for getting there.
We’ll define the strategic choices that give your brand direction — what you stand for, who you’re for, what makes you worth choosing, how you should position yourself, and the language and ideas that hold it all together.
The result is a Brand Strategy you can use to guide creative work, marketing, offers, customer experience, and the decisions still to come.
Start a Brand Strategy conversation here. -
The direction is clear. Now it needs to become something people can see, feel, and choose.
We translate your strategy into the creative expression of the brand — from visual identity and creative direction to the website and other places your business shows up.
Depending on what you need, that might mean developing a new identity, evolving the one you already have, directing photography and imagery, shaping the overall creative world, or designing and building the website that brings it together.
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You already know exactly where you need another set of eyes.
The Copy Polish and Visual Polishes are focused reviews for an existing website that needs attention in one specific area.
Choose the Copy Polish for clearer, more compelling language; the Visual Polish for stronger visual consistency and creative direction; or combine the two when both need attention.
You’ll leave with concrete recommendations you can implement yourself, hand to your team, or ask Smitten to help carry forward.
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You want experienced guidance, but you want to stay closely involved in making the work.
In Collaborative Brand Building we work together at your pace, one decision and piece of the brand at a time. You do more of the hands-on work; I provide the strategy, creative direction, feedback, and outside perspective that helps you keep moving confidently.
Our sessions might involve positioning or messaging decisions, shaping an offer, reviewing identity or website work, working through copy, choosing imagery, or figuring out what should come next.
It’s a way to get expert support while spreading the investment over time and keeping more of the building in your own hands.
So what do we actually do?
BEAUTIFULLY STRATEGIC
BRAND PROMISE & PRINCIPLES
competitive analysis
audience personas
sales journeys
POSITIONING
value proposition
personality
voice
MESSAGING
color | type
logos | icons
illustrations
graphics | patterns
creative direction
VISUAL IDENTITY
naming
tagline | slogans
copywriting
glossary | grammar
VERBAL IDENTITY
ENVIRONMENTS
website
brick & mortar
facilitation | workshops
team alignment
decision-making
culture | values
LEADERSHIP & CULTURE
QUICK HELP WHEN YOU NEED IT
Speed Dating
Your brand should say and show the things your customers need to fall in love. A brand's purpose is its substance, its branding its style, and they both need to communicate clearly, effectively, and in unquestionable relationship.
These packages are a great place to start when your brand is established and needs a little polish.
Over 10 focused days, we’ll look across the parts of your business and brand connected to what you’re facing now, whether something feels off, the business is changing, or you’re preparing to make an important investment and want to be sure you’re solving the right problem or pursuing the right opportunity.
Together, we’ll determine what should be preserved, evolved, stopped, created, or deferred.
Includes:
review of relevant business and brand materials
guided working sessions to work through what we’re seeing and make key decisions
clear strategic direction and priorities
a Beautifully Strategic™ Roadmap with recommendations for what to do, or not do, next
You can use the roadmap yourself, take it to your team or other specialists, or continue working with us.
After purchase, we’ll be in touch to begin the onboarding process. Custom installment payment options are always available, just ask.
Your writing needs to create comprehension and connection to win customers’ hearts and wallets. We comb through your website and provide recommendations that make the copy clear and crisp. Includes:
revised, data-backed copy recommendations to set an on-brand tone (review of up to 10 pages)
brand glossary for clarity and consistency in terminology
headline, heading and sub-heading options
an actionable checklist of recommendations
After purchase we’ll be in touch to begin the onboarding process. A portion of the fees for this service may be applied to a subsequent Brand Strategy, Identity, Website or Copywriting package. Custom installment payment options are always available, just ask.
[seeking photo cred]
It can often be hard to see what’s right in front of you. We review your website and/or print materials to provide recommendations that make it visually connect and nurture conversion. Includes:
creative direction recommendations that refresh the existing branding for clarity of purpose (mood board, color, type, illustration/graphic style, imagery voice)
photo recommendations and 5 curated and licensed stock images that evoke emotion and connection to the message
an actionable checklist to make changes easy to implement by you or someone you hire, like us
After purchase we’ll be in touch to begin the onboarding process. A portion of the fees for this service may be applied to a subsequent Brand Strategy, Identity or Web Design package. Custom installment payment options are always available, just ask.
[photo by Lucas George Wendt on Unsplash]
Are you a DIY type and want to do this work together? In addition to full-service packages we also offer a collaborative brand building approach. Get started here.
For DIY clients who want to do more of the brand themselves, with experienced strategic and creative guidance along the way. You control the pace and do the hands-on work; I help you make the important decisions, review what you’re creating, and keep the pieces connected as you move forward.
Depending on what you’re working on, our sessions might include positioning and messaging decisions, shaping offers, reviewing website or identity work, choosing imagery, working through copy, or deciding what should come next.
This is a good fit if you want to stay closely involved in the work, spread the investment over time, and have expert guidance. We meet for one hour every two weeks for a minimum of 12 weeks. If you want to move faster, weekly sessions are available.
After purchase, I’ll be in touch to begin the onboarding process and schedule our first session. Purchase of this service is a commitment to the 12-week period and the first payment is non-refundable.
SCHEDULE A DISCOVERY CALL
Let’s talk.
Some projects don’t fit neatly into a package. If you’re working through something unusual, bigger, or simply not represented above, tell us what you’re thinking.— choose a time from our calendar or if you prefer email, that’s good, too.
“The brand overhaul has been outstanding — dialing in our voice, ethos, and strategy has truly elevated our presence. We’re starting to see tangible results — all generating incoming and referral business.”
“They bring a magical blend of clarity, creativity, and soul-centered business acumen that helps creatives and entrepreneurs align their vision with messaging that truly resonates.”
“Overall, this really is above and beyond what I expected…I am super excited by this work — truly exceptional — thank you so much!”
“Truly impressed with your overall grasp of our brand and your methodology to get us on the right path. I was blown away with your insights. While I realize this is your profession, not all consultants are built alike.”
“Smitten has been a dream come true while I navigate the growth of my business...a rare talent that can take dry business...and make them exciting, creative, and fun.”
“I was surprised and excited by how much they were able to capture of me in a way that I wasn’t even able to see, and a way that really reflects why I do what I do and in a reachable and tangible way.”
When we know we need an expert but can't yet afford it, the last thing we need is to be told we're not going to attract success (i.e. we'll fail) if we don't find a (potentially dangerously leveraged) way to buy. Scroll just about anywhere and you'll find “experts” telling us as much, making us feel despondent at worse and demotivated at best. How's that for mindset? Not here — custom installment payment options are always available, just ask.
WE WANT THIS FOR YOU
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