LET’S FIND YOUR PEOPLE
Branding & web design that woos customers for keeps.
Marketing needn’t be manipulative or forced to be wildly effective. It can be smart and evocative with a curated set of ideas, pictures and words that are true to you. We make this happen with branding and web design that lets your singularity speak for itself.
Branding & Web Design Services
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Expert strategy is integral to the longevity and growth of your business, whether it’s new or already a success. Starts at $4500 and includes:
• business model review
• brand core (purpose, vision, values)
• positioning (competitive analysis, audience personas, sales journey)
• messaging (personality, voice, tagline)
• 2 visual identity stylescapes
• 2 90-minute strategy sessions
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Like a magnet, great design that looks so much like what your business is all about practically sells itself. Starts at $3500 and includes:
• color + type systems
• custom logomarks/logotypes
• custom graphics or illustrations
• 10 curated stock images
• digital style guide and glossary
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You know an easily discoverable, mobile-friendly internet presence, a storefront you own, is a given — let’s give it beauty and brains. Starts at $4500 and includes:
• in-depth analysis of how your website can best support your business
• site structure, design and technical implementation
• licensed stock photography
• headlines and headings
• optimized for search (SEO)
• custom site-management training video and 30-minute live Q&A with site updates
Includes 5-7 pages in Squarespace 7.1. Replatforming to Squarespace from Wordpress can be included as additional scope. Inquire about design for additional platforms including Wordpress, Shopify, Luxury Presence and Wix.
So what do we actually do?
BEAUTIFULLY STRATEGIC
BRAND PROMISE & PRINCIPLES
competitive analysis
audience personas
sales journeys
POSITIONING
value proposition
personality
voice
MESSAGING
VISUAL IDENTITY
color | type
logos | icons
illustrations
graphics | patterns
creative direction
VERBAL IDENTITY
glossary | grammar
naming | tagline
slogans | copy
WEBSITE
ECOMMERCE
BRICK & MORTAR
QUICK HELP WHEN YOU NEED IT
Speed Dating
Your brand should say and show the things your customers need to fall in love. A brand's purpose is its substance, its branding its style, and they both need to communicate clearly, effectively, and in unquestionable relationship.
These packages are a great place to start when your brand is established and needs a little polish.
As our businesses grow, it can be easy to lose the cohesion and clarity of our initial branding. This service quickly diagnoses which areas could benefit from a fresh perspective to keep growth and customer retention going. Includes analysis of your visual and verbal identity on your website and digital channels, specifically:
messaging, voice and tone
graphic assets and typography
imagery/photography
social media feeds on visual platforms
email marketing templates
Includes documentation with an actionable checklist to make changes easy to implement. 20% of the fee for this service may be applied to a subsequent package.
After purchase we’ll be in touch to begin the onboarding process. Internal and customer brand audits, and location audit for brick-and-mortar businesses, are also on offer — just send us a note or schedule a consultation. Custom installment payment options are always available, just ask.
Your writing needs to create comprehension and connection to win customers’ hearts and wallets. We comb through your website and provide recommendations that make the copy clear and crisp. Includes:
revised, data-backed copy recommendations to set an on-brand tone (review of up to 10 pages)
brand glossary for clarity and consistency in terminology
headline, heading and sub-heading options
an actionable checklist of recommendations
After purchase we’ll be in touch to begin the onboarding process. A portion of the fees for this service may be applied to a subsequent Brand Strategy, Identity, Website or Copywriting package. Custom installment payment options are always available, just ask.
[seeking photo cred]
It can often be hard to see what’s right in front of you. We review your website and/or print materials to provide recommendations that make it visually connect and nurture conversion. Includes:
creative direction recommendations that refresh the existing branding for clarity of purpose (mood board, color, type, illustration/graphic style, imagery voice)
photo recommendations and 5 curated and licensed stock images that evoke emotion and connection to the message
an actionable checklist to make changes easy to implement by you or someone you hire, like us
After purchase we’ll be in touch to begin the onboarding process. A portion of the fees for this service may be applied to a subsequent Brand Strategy, Identity or Web Design package. Custom installment payment options are always available, just ask.
[photo by Lucas George Wendt on Unsplash]
Are you a DIY type and want to do this work together? In addition to full-service packages we also offer a collaborative brand building approach. Get started here.
Let’s build your brand together. We engage for a minimum of 12 weeks supported by weekly subscription payments of $125/week (one hour every other week) or $195/week (one hour weekly).
We work at your pace and cover any or all of the following:
brand core (purpose, vision, values)
business plan
positioning (competitive analysis, audience personas and sales journey)
messaging (personality, voice, value proposition)
brand identity (logo, typography, color, imagery, graphics)
brand copywriting
digital (web) or physical storefront
marketing strategy and tactics
After purchase, I’ll be in touch to begin the onboarding process, set-up your 12-week payment plan and schedule our first session. Purchase of this service here is a commitment to the 12-week period and is the non-refundable first payment (or partial payment if engaging weekly).
SCHEDULE A DISCOVERY CALL
Let’s talk.
It all starts with a first date — choose a time from our calendar and let’s see what’s possible. Or if you prefer email, that’s good, too.
“The brand overhaul has been outstanding — dialing in our voice, ethos, and strategy has truly elevated our presence. We’re starting to see tangible results — all generating incoming and referral business.”
“They bring a magical blend of clarity, creativity, and soul-centered business acumen that helps creatives and entrepreneurs align their vision with messaging that truly resonates.”
“Overall, this really is above and beyond what I expected…I am super excited by this work — truly exceptional — thank you so much!”
“Truly impressed with your overall grasp of our brand and your methodology to get us on the right path. I was blown away with your insights. While I realize this is your profession, not all consultants are built alike.”
“Smitten has been a dream come true while I navigate the growth of my business...a rare talent that can take dry business...and make them exciting, creative, and fun.”
“I was surprised and excited by how much they were able to capture of me in a way that I wasn’t even able to see, and a way that really reflects why I do what I do and in a reachable and tangible way.”
When we know we need an expert but can't yet afford it, the last thing we need is to be told we're not going to attract success (i.e. we'll fail) if we don't find a (potentially dangerously leveraged) way to buy. Scroll just about anywhere and you'll find “experts” telling us as much, making us feel despondent at worse and demotivated at best. How's that for mindset? Not here — custom installment payment options are always available, just ask.
WE WANT THIS FOR YOU
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