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Brand strategy, creative direction, identity, and advisory for businesses becoming clearer, more distinctive and more themselves.
Marketing needn’t be manipulative or forced to be wildly effective. It can be smart and evocative with a curated set of ideas, pictures and words that are true to you. We make this happen through brand strategy, creative direction, design and advisory that let your singularity speak for itself.
Whether you know exactly what you need or only know something needs attention, there’s a place to begin with our brand strategy, design and advisory services.
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You know something needs attention. You’re just not sure what should happen first.
The Beautifully Strategic™ Clarity Intensive is 10 focused days to understand what needs attention, make the important decisions, and leave with a roadmap for what to do, or not do, next.
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You know where you’re going. Now you need a clear foundation for getting there.
We’ll define the strategic choices that give your brand direction — what you stand for, who you’re for, what makes you worth choosing, how you should position yourself, and the language and ideas that hold it all together.
The result is a Brand Strategy you can use to guide creative work, marketing, offers, customer experience, and the decisions still to come.
Start a Brand Strategy conversation here. -
Sometimes the question is bigger.
Business Advisory gives founders, leaders, and teams experienced strategic support around brand, positioning, marketing, creative direction, offers, customer experience, or other important initiatives.
We might pressure-test a new direction, shape an initiative, connect decisions happening across the business, or step into a strategic project that needs clearer direction and forward movement.
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The direction is clear. Now it needs to become something people can see, feel, and choose.
We translate your strategy into the creative expression of the brand — from visual identity and creative direction to the website and other places your business shows up.
Depending on what you need, that might mean developing a new identity, evolving the one you already have, directing photography and imagery, shaping the overall creative world, or designing and building the website that brings it together.
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You already know exactly where you need another set of eyes.
The Copy Polish and Visual Polishes are focused reviews for an existing website that needs attention in one specific area.
Choose the Copy Polish for clearer, more compelling language; the Visual Polish for stronger visual consistency and creative direction; or combine the two when both need attention.
You’ll leave with concrete recommendations you can implement yourself, hand to your team, or ask Smitten to help carry forward.
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You want experienced guidance, but you want to stay closely involved in making the work.
In Collaborative Brand Building we work together at your pace, one decision and piece of the brand at a time. You do more of the hands-on work; I provide the strategy, creative direction, feedback, and outside perspective that helps you keep moving confidently.
Our sessions might involve positioning or messaging decisions, shaping an offer, reviewing identity or website work, working through copy, choosing imagery, or figuring out what should come next.
It’s a way to get expert support while spreading the investment over time and keeping more of the building in your own hands.
So what do we actually do?
BEAUTIFULLY STRATEGIC
BRAND PROMISE & PRINCIPLES
competitive analysis
audience personas
sales journeys
POSITIONING
value proposition
personality
voice
MESSAGING
color | type
logos | icons
illustrations
graphics | patterns
creative direction
VISUAL IDENTITY
naming
tagline | slogans
copywriting
glossary | grammar
VERBAL IDENTITY
ENVIRONMENTS
website
brick & mortar
strategic counsel
decision support
special initiatives
brand + business alignment
BUSINESS ADVISORY
QUICK HELP WHEN YOU NEED IT
Speed Dating
Your brand should say and show the things your customers need to understand to fall in love. A brand's purpose is its substance, its branding its style, and they both need to communicate clearly, effectively, and in unquestionable relationship.
These packages are a great place to start when your brand is established and needs a little polish.
Make the words sound as considered as the rest of the brand.
Sometimes the words are already there — they just need a little more shape.
Copy Polish is a focused edit of the language you’re already using, with an eye toward clarity, flow, personality and the phrases that help a brand sound more like itself.
You’ll receive:
Review and refinement of your existing website or key customer-facing copy
Recommendations for clarity, tone, flow and consistency
Stronger headlines, subheads and calls to action where needed
Guidance on language that feels generic, unclear or out of step with the rest of your brand
Suggestions for taglines, phrases or key language where there’s an opportunity to say something more memorable
A polished set of revisions you can use right away
This is focused copy direction for making the words you already have clearer, stronger and more distinctly yours.
$750
A stronger visual point of view for the brand you already have.
Sometimes you need a fresh, experienced eye on the pieces you already have — your imagery, typography, color, website and visual references — and a clear direction for making them feel more distinctive, intentional and unmistakably yours.
With Visual Polish, I review your existing visuals and create a curated direction for what to keep, what to change, what’s missing and what will make the whole thing come together.
You’ll receive:
A custom visual direction board with imagery, typography, color, composition and styling references
Recommendations for your existing website and key brand materials
Guidance on imagery and photography style
Five curated stock images you can begin using right away
Specific recommendations for typography, color and other visual details
A practical set of next steps you can use yourself or hand to a designer, developer or photographer
This is focused creative direction for making the brand you already have feel more considered, cohesive and distinctly like you.
[photo by Lucas George Wendt on Unsplash]
Are you a DIY type and want to do this work together? In addition to full-service packages we also offer a collaborative brand building approach. Get started here.
For DIY clients who want to do more of the brand themselves, with experienced strategic and creative guidance along the way. You control the pace and do the hands-on work; I help you make the important decisions, review what you’re creating, and keep the pieces connected as you move forward.
Depending on what you’re working on, our sessions might include positioning and messaging decisions, shaping offers, reviewing website or identity work, choosing imagery, working through copy, or deciding what should come next.
This is a good fit if you want to stay closely involved in the work, spread the investment over time, and have expert guidance. We meet for one or two hours every week for a minimum of 12 weeks. The fee is $250/week for one hour per week or $450/week for two hours. (If you want to move faster, different schedules of sessions are available, or my done-for-you options might be what you need.)
After purchase, I’ll be in touch to begin the onboarding process and schedule our first session. Purchase of this service is a commitment to the 12-week period and the first payment is non-refundable.
“The brand overhaul has been outstanding — dialing in our voice, ethos, and strategy has truly elevated our presence. We’re starting to see tangible results — all generating incoming and referral business.”
“They bring a magical blend of clarity, creativity, and soul-centered business acumen that helps creatives and entrepreneurs align their vision with messaging that truly resonates.”
“Overall, this really is above and beyond what I expected…I am super excited by this work — truly exceptional — thank you so much!”
“Truly impressed with your overall grasp of our brand and your methodology to get us on the right path. I was blown away with your insights. While I realize this is your profession, not all consultants are built alike.”
“Smitten has been a dream come true while I navigate the growth of my business...a rare talent that can take dry business...and make them exciting, creative, and fun.”
“I was surprised and excited by how much they were able to capture of me in a way that I wasn’t even able to see, and a way that really reflects why I do what I do and in a reachable and tangible way.”
SCHEDULE A DISCOVERY CALL
Let’s talk.
Some projects don’t fit neatly into a package. If you’re working through something unusual, bigger, or simply not represented above, tell us what you’re thinking.— choose a time from our calendar or if you prefer email, that’s good, too.
When we know we need an expert but can't yet afford it, the last thing we need is to be told we're not going to attract success (i.e. we'll fail) if we don't find a (potentially dangerously leveraged) way to buy. Scroll just about anywhere and you'll find “experts” telling us as much, making us feel despondent at worse and demotivated at best. How's that for mindset? Not here — custom installment payment options are always available, just ask.
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