Branding & Web Design Services

LET’S FIND YOUR PEOPLE

Marketing needn’t be manipulative or forced to be wildly effective. It can be smart and evocative with a curated set of ideas, pictures and words that are true to you. I make this happen with branding and web design that lets your singularity speak for itself.

STRATEGIC BRANDING THAT NURTURES CONVERSION

  • Expert strategy is integral to the longevity and growth of your business, whether it’s new or already a success. Starts at $4500 and includes:

    • business model review

    • brand core (purpose, vision, values)

    • positioning (competitive analysis, audience personas, sales journey)

    • messaging (personality, voice, tagline)

    • 2 visual identity stylescapes

    • 2 90-minute strategy sessions

    Let’s talk about your project.

  • Like a magnet, great design that looks so much like what your business is all about practically sells itself. Starts at $3500 and includes:

    • color + type systems

    • custom logomarks/logotypes

    • custom graphics or illustrations

    • 10 curated stock images

    • digital style guide and glossary

    Let’s talk about your project.

  • You know an easily discoverable, mobile-friendly internet presence, a storefront you own, is a given — let’s give it beauty and brains. Starts at $4500 and includes:

    • in-depth analysis of how your website can best support your business

    • site structure, design and technical implementation

    • licensed stock photography

    • headlines and headings

    • optimized for search (SEO)

    • custom site-management training video and 30-minute live Q&A with site updates

    Includes 5-7 pages in Squarespace 7.1. Replatforming to Squarespace from Wordpress can be included as additional scope. Inquire about design for additional platforms including Wordpress, Shopify and Wix.

“I would absolutely recommend Candice to any business owner looking to take their company to the next level. She is extremely knowledgeable and helpful with strategy and her skills are so vast…she always opens my mind to way more possibilities and perspectives than I’d ever been able to see before. She brings an incredible energy to the table and that combined with her expertise makes her a dream to work with!”
— Meredith M.
retro blue and yellow rotary phone

What is branding?

BEAUTIFULLY STRATEGIC

PROMISE
PRINCIPLES
APPROACH

BRAND HEART

STRATEGY

competitive analysis
audience personas
sales journeys

POSITIONING

MESSAGING

value proposition
personality
voice

IDENTITY

color | type
logos | icons
illustrations
graphics | patterns
creative direction

VISUAL

glossary | grammar
naming | tagline
slogans | copy

VERBAL

STOREFRONT

WEB & ECOMM

BRICK & MORTAR

SMITTEN BRANDING SERVICES

  • Expert strategy is integral to the longevity and growth of your business, whether it’s new or already a success. Starts at $4500 and includes:

    • business model review

    • brand core (purpose, vision, values)

    • positioning (competitive analysis, audience personas, sales journey)

    • messaging (personality, voice, tagline)

    • 2 visual identity stylescapes

    • 2 90-minute strategy sessions

    Let’s talk about your project.

  • Like a magnet, great design that looks so much like what your business is all about practically sells itself. Starts at $3500 and includes:

    • color + type systems

    • custom logomarks/logotypes

    • custom graphics or illustrations

    • 10 curated stock images

    • digital style guide and glossary

    Let’s talk about your project.

  • You know an easily discoverable, mobile-friendly internet presence, a storefront you own, is a given — let’s give it beauty and brains. Starts at $4500 and includes:

    • in-depth analysis of how your website can best support your business

    • site structure, design and technical implementation

    • licensed stock photography

    • headlines and headings

    • optimized for search (SEO)

    • custom site-management training video and 30-minute live Q&A with site updates

    Includes 5-7 pages in Squarespace 7.1. Replatforming to Squarespace from Wordpress can be included as additional scope. Inquire about design for additional platforms including Wordpress, Shopify and Wix.

Are you a DIY kinda gal and want to do this work together? In addition to full-service packages I also offer a collaborative brand building approach. Get started here.

collaborative brand building collaborative brand building
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collaborative brand building
“Overall, this really is above and beyond what I expected…I am super excited by this work — truly exceptional — thank you so much!”
— Chelsea L.
“Candice helped me identify new ways to align my skills and passions with market needs and dramatically strengthened my business. ”
— Rebeccah P.

Let’s find your people.

FROM HEART TO SCIENCE

Hand-illustrated sketch of blue eyeglasses
Hand-illustrated sketch of a blue notebook with pens nestled in an elastic band around the book
Hand-illustrated sketch of a blue disco mirror ball
Hand-illustrated sketch of a blue mid-century pencil holder with many pencils pointing in various directions
Hand-illustrated sketch of an open blue laptop
orange arrow pointing down to a button that reads "tell me about your project"
“Candice is brilliant, insightful, and wise. She brings relentless focus to individuals’ areas of need, even when they haven’t really managed to articulate what those needs are, and coaches them to recognize their resources. She specializes in blending empowerment with actionable strategies for launching and building your career or your business, and she’s world-class at what she does. Don’t miss an opportunity to partner with this powerhouse.”
— Meghan B.
orange arrow pointing down to a button that reads "tell me about your project"

Let’s talk.

SCHEDULE A DISCOVERY CALL

It all starts with a first date — choose a time from my calendar and let’s see what’s possible. Or if you prefer email, that’s good, too.

QUICK HELP WHEN YOU NEED IT

Speed Dating

Your brand should say and show the things your customers need to fall in love. A brand's purpose is its substance, its branding its style, and they both need to communicate clearly, effectively, and in unquestionable relationship.

The packages below are a great place to start when your brand is established and needs a little polish.

“Candice shared a wealth of knowledge about marketing and branding that made me think through many elements of our branding strategy that I had not considered. She asked thoughtful questions and shared her professional recommendations while respecting my opinions and constraints. She was also responsive and an overall pleasure to work with - I recommend her to anyone in need of branding work.”
— William C.
brand audit brand audit
The Copy Polish The Copy Polish
the visual polish the visual polish
“Candice has been a dream come true while I navigate the growth of my business... Candice is a rare talent that can take dry business...and make them exciting, creative, and fun.”
— Victoria H.
“I was surprised and excited by how much they were able to capture of me in a way that I wasn’t even able to see, and a way that really reflects why I do what I do and in a reachable and tangible way.”
— (The Other) Meghan B.

Payment Options

I WANT THIS FOR YOU

When we know we need an expert but can't yet afford it, the last thing we need is to be told we're not going to attract success (i.e. we'll fail) if we don't find a (potentially dangerously leveraged) way to buy. Scroll just about anywhere and you'll find “experts” telling us as much, making us feel despondent at worse and demotivated at best. How's that for mindset? Not here — custom installment payment options are always available, just ask.