What Formula One racing has to do with your small business.
What small business tips does Formula One racing teach us?
Is branding important to a small business?
This is how a small business gets customers in the door and keeps them coming back for more.
How to make your business irresistible.
This is beautifully strategic. It's thoughtful and it's aesthetic and it's meaningful. And, being thoughtful is beautiful. It's also effective. It's what makes your business irresistible – that brilliant verve that's intangible but magnetically palpable.
Polish your diy website annually with a few quick touch-ups.
Does my business really need to rebrand?
Even the most glorious, thoughtful branding can get dull. It doesn't mean it needs to be thrown out altogether, though! Good bones are good bones and they may still have more mileage in them.
What should I know before designing a logo?
Brand identity (e.g. your logo) should follow brand strategy (which includes analysis of your ideal client/customer) if you want your creative decisions to silently continue the work of the strategy.
How does brand personality make marketing my business more effective?
Imagine what it would be like to have a bank of words, phrases, and pictures to draw from, reliably, knowing they will bring the right customers to you. Understanding your brand personality is the first step.
Should you use a template for your website?
Can't we just buy a template and plug in our text and pictures? What's the real business value of a website?
How to market your service business when business is slow.
When business is slow and we feel desperate, it shows. But potential clients probably don't want to be summoned. Here are a few things you can do:
What exactly is branding and why isn’t it just a logo?
Consider this Branding 101, a cheat sheet so you know exactly what branding is and why it's important.
How to gently confront impostor syndrome.
Your business, a love story.
What does love have to do with our businesses? Everything. It's what makes a business a brand – emotion. And a brand is a business adored by its customers and clients, inspiring affinity and advocacy.
Is it art or design?
Art is such an important part of our culture, and beauty in the everyday is integral to our happiness. But when does art become good design, or design revert to being art?