The Silverman Group Project

Green logo type for The Silverman Group in Chicago

The Silverman Group, Inc. is a highly respected public relations boutique representing a wide range of arts and civic clientele from Chicago’s most iconic cultural institutions to its grassroots non-profit organizations. Under the direction of public relations industry veteran and acknowledged Chicago connector Beth Silverman, TSG is a collective of authentic and passionate professionals who provide unparalleled media coverage, expert counsel, and valuable connections.

When Beth contacted us to bring a fresh eye to her website, we jumped at the oportunity to put Beth and her team in the spotlight.

“It’s contemporary and I love it. I’m really happy with it. Thank you, thank you. Really great!”

As part of a web design package, our scope was to migrate their custom WordPress website and design and build a new site with Squarespace that would allow them to easily keep their client roster and media coverage current.

We let the shine of the stage be our guide in creating an updated color palette and custom artwork, and recommended new headshots that featured the personality and interests of the group. We opted to forego the use of CTA buttons and let the content speak for itself. The result is worthy of the stars they are.

“I LOVE EVERYTHING about your new website. EVERYTHING! It's fantastic. The way it's written and how it's communicated is on point.  The graphics and layout--you slayed!” – a client of our client

mood board for an entertainment and arts publicist

Before

old home page for The Silverman Group

After

new Squarespace website home page for The Silverman Group in Chicago

How might I help you?

LET’S SEE WHAT WE CAN DO TOGETHER

Strategic branding can be beautiful and honest, nurturing conversion and devotion. It all starts with a first date — choose a time from my calendar and let’s see what’s possible. Or if you prefer email, that’s good, too.