The Jetpack Women Project

Chelsea is founder of a network, Jetpack Women, of successful women who travel often for work and are looking for connection with women in or traveling to those destinations. She does this to create community for those modern, confident, adventurous women on the road who are all but digitally removed from their regular social group.

As part of a visual polish package, our scope was to evaluate the current visual identity and offer a cohesive set of recommendations, that consider the existing branding, to update the visual identity and act as a guide for other applications and channels. Deliverables included a style guide and small portfolio of cleared stock photography. Web design nor development were included in the scope — instead we offered ideas for how to apply the recommendations. We also developed an updated logo concept that was too good to not share.

The Jetpack Women identity update is still in progress but until then we’ll see you in Business Class.

What did our client have to say?

“WOW!! This is great work, and I LOVE the way you present the kit with the images, overlays, guidelines, etc…This really is the most efficient and exciting brand kit layout I've seen (even when working with other agencies in my corporate roles).

The pictures look awesome and I LOVE the filters you are suggesting (and that is seriously so helpful to include). Including so many sample photos is extremely helpful, your choices are totally on point…

I also really like the logo changes you made -- very creative and I love the mental visual that inspired it. Thank you for taking the initiative to experiment.

Overall, this really is above and beyond what I expected…I am super excited by this work -- truly exceptional -- thank you so much!”