The Canary Lane Project

“I would absolutely recommend Smitten to any business owner looking to take their company to the next level. They are extremely knowledgeable and helpful with strategy and their skills are so vast…they always opens my mind to way more possibilities and perspectives than I’d ever been able to see before. They bring an incredible energy to the table and that combined with their expertise makes them a dream to work with!”

The owner of Canary Lane had joined a mastermind group we founded in Chicago. She was already tremendously successful — a design media darling who had just secured a contract with Anthropologie. After our group concluded, we decided to continue working together. We did one initial round of work to refresh her logo and refine her color palette. The original logomark featured a graphic Turkish rug that lacked warmth so we softened it into an illustration. We also swapped her iconic pink — an extremely saturated neon magenta that could overwhelm screens and dominate palettes — for a softer, more refined pink that felt premium, converted better to print, and positioned the brand as cultivated rather than trendy.

When new major opportunities arose, we took the opportunity to complete a Brand Refresh. With Brand Strategy we set about affirming core values, analyzing the competitive landscape, detailing client personas, and updating positioning. We crystallized her "funky luxe" voice — bold, adventurous, cultivated, refined.

For Brand Identity, we designed the crest logo she'd always wanted, drawing from her new property in Virginia on the Chesapeake Bay. We incorporated magnolia flowers and Virginia Pine cones with a slightly hand-drawn quality. We also illustrated her barn for future creative endeavors utilizing the farm. We developed a complete system including a bold color palette, typography, and logo suite. Finally, we provided Web Design direction she could implement on Shopify.

The brand refresh positioned Canary Lane for next-stage growth. Ready to make your brand look on the outside as extraordinary as it is inside?

Logo System