“Beige”*. Bland. Unremarkable. It's become an adjective that means more than just the color.

Even the most glorious, thoughtful branding can get dull. It doesn't mean it needs to be thrown out altogether, though! 

Yes, sometimes it makes sense to (re)start the branding process from the beginning to make sure the alignment from purpose through identity is still there. But, good bones are good bones and they may still have more mileage in them. 

Add some sheen to the beige and what do you get? Sometimes a little gloss is all it takes to get golden again.

Click here if you'd like a quick opinion on your branding and how to make it shine.

*There are actually some really lovely shades of beige. So, no offense, Beige. And bones are more of an alabaster, in my opinion.