The Amee McCaughan Project
Amee Mcaughan is a photographer in Chicago’s North Shore who loves the outdoors and who was ready to grow her business on her terms.
Amee creates an impeccable luxury experience with a consultative process that makes the subject feel understood and the client feel important, and results in meaningful and impressive pieces of art. In addition to photographing the authentic beauty in individuals, and their relationships with family and pets, she conceives of and creates the setting, and designs, directs and delivers art that leaves her clients feeling proud and respected. This isn’t just a photograph – these are heirlooms that capture the richness of an individual and their relationships, complement their environment, and signify the importance of connection.
“The site looks so beautiful -- I'm thrilled! Thank you so much for all of your work on this!!”
As part of a Brand Strategy and Web Design package, we developed a brand roadmap that demonstrates an understanding of her affluent clients who believe in the importance of family, relationships and legacy. We built a new Squarespace website to showcase her work while capturing her values and giving clients a clear path to booking their own portrait experience. Subsequently, as part of a Brand Identity package, we updated her color palette to include the variety of colors of nature found in her photographs and hand-illustrated new logos and patterns that reflect the bespoke nature of her offerings.
The result is warm, well-organized and as elegant as the work she creates.
After
Before
LET’S SEE WHAT WE CAN DO TOGETHER
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