Kids’ Business Marketing

30-Day Challenge

PLAYGROUND MARKETING

 The essential building blocks of a thriving, profitable, and sustainable kids’ business.

This challenge is all about momentum — helping you take small, strategic steps toward growth.

Simple. Structured. Totally doable.

✺
Week 1

Brand Discovery & Target Market

Who are you? Who are you serving?
Let’s get clear on your vision and audience.

✺
Week 2

Messaging & Sales Funnels

How do you communicate your value? We’ll walk through strategies for messaging that connects with customers.

✺
Week 3

Content Planning & Marketing Channels

Social media, email, events—where should you show up? We’ll help you build a plan that fits your business.

✺
Week 4

KPIs & Analytics

Numbers tell a story! We’ll show you how to track what’s working and use that data to make informed decisions.

Your guides are pretty great.

"Jessica's insights were strategic but also practical, giving me the tools I needed to take the first steps with confidence."
-Gretchen F

Candice is an expert in branding, design, copywriting, and a zillion other things that make the world beautiful and make people want to buy."
- Niki H.

Teaching you the strategies that bring
customers to your door.

We're Candice Blansett-Cummins of Smitten Creative and Jessica Roubitchek of MBA Confidante, and we want to help you build a soup-to-nuts plan to take your children’s business to line-out-the-door status. 

With over two decades of market leadership in the kids space, we bring expertise from business model to logo, target market to analytics, integrating key branding principles with strategic clarity and proven marketing tactics to help your business grow smart and fast.

Our previous ventures, Wishcraft Workshop and Purple Monkey Playroom, were beloved destinations for an entire generation of Chicago kids and we'll help you achieve the same. Sound interesting? Join our waitlist to be the first to know when we launch.

Join the waitlist.

Limited Enrollment

Starts Fall 2025

Limited Enrollment Starts Fall 2025

Frequently Asked Questions

  • The challenge is flexible, with most learning on your schedule. Outside of our four live calls (all recorded), you can work through materials at your own pace—even on the busiest days!

  • This challenge is for all levels, from new entrepreneurs to seasoned owners. We guide you step-by-step and provide support to ensure confidence in implementing each strategy.

  • The Kids Biz Challenge provides clear, actionable tools to increase foot traffic, boost customer loyalty, and strengthen your brand. Even modest gains in visits, engagement, and retention can bring in thousands of dollars each year. We’ll help you set goals and track your progress to ensure ROI.

  • Absolutely! We focus on core principles adaptable to all child- and family-centered businesses, plus you’ll have Q&A time with us to address specific needs.

  •  The challenge is adaptable, with flexible pacing, recorded sessions, and accessible support to fit your weekly routine without overwhelm.

  • Send us DM here.

Ask us your other questions.

Hang out with the experts.

Led by Jessica, a marketing strategist with expertise in positioning, sales and analytics, and Candice, a branding expert with deep experience in brand strategy, messaging, creative direction and design, this challenge is designed to give you the practical tools you need to grow your business.

All content copyright Candice Blansett-Cummins and Jessica Roubitchek. All right reserved.